BlackBerry Super Bowl ad shows the few things a Z10 can't do (video) data = {blogUrl: "www.engadget.com",v: 260};when = {jquery: lab.scriptBs("jquery"),plugins: lab.scriptBs("plugins"),eng: lab.scriptBs("eng")}; var s265prop9 = ('20447193' !== '') ? 'bsd:20447193' : ''; var postID = '20447193'; var modalMNo = '93319229', modalVideoMNo = '93320648', modalGalleryMNo = '93304207'; when.eng("eng.omni.init", {pfxID:"weg",pageName:document.title,server:"",channel:"us.engadget",pageType:"",linkInternalFilters:"javascript:,engadget.com,joystiq.com,massively.com,tuaw.com,switched.com,techcrunch.com",prop1:"Engadget",prop2:"",prop9:s265prop9,prop12:document.location,prop17:"",prop18:"",prop19:"",prop20:"",mmxgo: true,disablepipath:true,mmxtitle:"us.engadget" + " : "}); adSendTerms('1')adSetMOAT('1');adSetAdURL('/_uac/adpagem.html');lab._script("http://o.aolcdn.com/os/ads/adhesion/js/adhads-min.js").wait(function(){var floatingAd = new AdhesiveAd("10000057",{hideOnSwipe:true});}); onBreak({980: function () { adSetType("F");htmlAdWH("93319229", "LB", "LB"); adSetType("");}}); EngadgetMenu ReviewsEventsPodcasts Engadget Show Buyers Guides FeaturesVideosGalleriesStoreTopicsHD Mobile Alt Announcements Cameras Cellphones Desktops Displays Gaming GPS Handhelds Home Entertainment Household Internet Laptops Meta Misc Networking Peripherals Podcasts Robots Portable Audio/Video Science Software Storage Tablets Transportation Wearables Wireless Acer Amazon AMD Apple ASUS AT&T Canon Dell Facebook Google HP HTC Intel Lenovo LG Microsoft Nikon Nintendo Nokia NVIDIA RIM Samsung Sony Sprint T-Mobile Verizon About UsSubscribeLike Engadget@engadgettip uswhen.eng("eng.nav.init")when.eng("eng.tips.init") BlackBerry Super Bowl ad shows the few things a Z10 can't do (video) MobileBy
Jon FingaspostedFeb 3rd, 2013 at 8:52 PM 0

BlackBerry vowed to pull out all the stops to get BlackBerry 10 noticed -- and the company certainly isn't holding back with its promised Super Bowl spot. The ad claims that it's easier to show what the Z10 can't do in 30 seconds than what it can, and goes to extremes that include setting a man on fire and giving him elephant legs. We do still get a glance (or rather, Peek) at the phone itself, thankfully. Does the commercial make us want to drop everything for a Z10? Not necessarily, but we'll likely remember what we saw. Check the clip for yourself after the break.
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