2013/01/26
I Might Be Too Old for Facebook Graph Search
2013/01/25
Why Facebook Makes You Feel Bad About Yourself
2013/01/21
Use Facebook? Own an iPhone? Call Your Facebook-Using, iPhone-Owning Friends for Free
2013/01/17
The ‘Facebook Phone’ Might Already Be Here
WSJFacebook Messenger now allows you to make calls to your Facebook friends.Facebook CEO Mark Zuckerberg has publicly quashed rumors that the company is building a phone, calling such a move “wrong strategy.” He said building Facebook’s own mobile phone is “so clearly the wrong strategy for us” during a keynote conversation in September last year.
And yet today, with an update to the Facebook Messenger app, Facebook now effectively has a phone — it’s just duct-taped to a smartphone.
iPhone users today with the Facebook Messenger app can make voice calls to other Facebook users that have the messenger app. The calls work over your wireless network and Wi-Fi.
So, let’s add everything together:
Facebook has an application that lets you search the web for content that’s related to your friends. You can already find pages for movies, games, people and places, and your friends can share that content among themselves. With the introduction of Graph Search, it’s even easier to find that content. For example, you will be able to search “movies my friends in San Francisco like.” Graph Search hasn’t rolled out for mobile devices yet, but Facebook has said it wants to get to it.Facebook has a messaging app that lets you contact your friends with text and media messages. On the Android app, you don’t even need to log into Facebook. You can view the messages at any time from a sorted inbox.The messaging app has the ability to make phone calls. With the update today, you can make voice calls over wireless networks and Wi-Fi.Steve Jobs at his keynote to unveil the iPhone famously said, “it’s a phone, an iPod, and an Internet Communicator.” The apps collectively might not cover “iPod,” but it certainly hits the other points.
Facebook has essentially built a stealth operating system for the iPhone and Android smartphones.
This might not bother Apple as much, given that it’s primarily a hardware company — but Apple is still keenly concerned with the user experience. Apple runs the risk of losing control of the user experience if everyone is simply spending all their time on the Facebook App.
This is also a concern for Google if Facebook finds ways to convince people they don’t need to use Google to find information. When Graph Search rolls out on mobile (an if and a when accompanies that), it’s at even greater risk, especially on Android phones.
Facebook might not build its own phone, but the ‘Facebook Phone’ certainly appears to be alive and well. It’s just software, not a piece of hardware.
Facebook Graph Search Makes Privacy Seem Selfish
The subtle impact of Facebook Graph Search is that when you share openly, you share for the benefit of mankind. And when you don’t, or share to just a few people, you’re robbing the world of your knowledge, recommendations, and content. The question for each of us now is whether we prioritize our contribution or our privacy.
Facebook’s mission has long been “making the world more open and connected,” but until now, Facebook’s service has been better at connecting us to our friends.
The news feed and Timeline deliver what we post to people who already know us. Sharing was about self-expression — offering up a digital representation of who we are. What we shared could end up helping people, but we got a narcissistic boost from all those Likes and gained social capital in the process. Sharing wasn’t entirely altruistic.
Graph Search creates a potential audience for our content who we’ll never meet. Your Like of a gentle dentist or a tranquil park, your photo of a historic landmark or must-see event could influence decisions of people for the better. But you won’t know that. Your aid falls outside your network to those who stumbled across your donation via Graph Search.
This redefines our relationship with the Facebook share box. There’s suddenly a reason to share even if you can’t immediately foresee how or to who it will be valuable.
Those warm, fuzzy Likes and the chance to make people think you’re an expert might make you share things you thought your friends care about. However, the fear of getting zero Likes and annoying your friends may have discouraged you from sharing things that could assist someone eventually. A broadcast to the news feed was simply the wrong medium for your local dentist recommendation.
But if there were a way to take a quiet action that would be indexed by Graph Search, you might be much more willing to donate your advice and experience to Facebook. The problem is this doesn’t really exist. The closest approximation would be to publicly share something and then hide it from your Timeline. But that won’t actually hide Page Likes from the news feed, and people may not care if their addition to the graph can be pulled by friends who visit their Timeline. They just don’t want it pestering their friends from the homepage. Facebook needs to build this quiet contribution.
Why? Stow the cynicism for a moment and remember there are souls out there who really love to help others. While there are badges and elite status, altruism is the foundation of thriving communities like Yelp and Wikipedia. Not coincidentally, Facebook Graph Search challenges Yelp because it too can attract and offer up recommendations. If Facebook makes it easy to lend a hand, people will. Its graph could flourish, the world might find it truly valuable, and Facebook could turn it into a business that supports further innovation.
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There is also a potential dark side to Graph Search — a chilling effect on sharing. When Facebook launched the news feed in late 2006, 750,000 of its 12 million users joined a group protesting the feature. They claimed that while all the stories in the news feed were only shown to people their authors allowed, it violated their “privacy through obscurity.” The effort that was required to find something on Facebook before news feed was protection enough. Despite concerns, people eventually grew to cherish the information stream.
Facebook went through another round of grumbling when it launched Timeline. Suddenly old posts could be dug up much more easily. But again, there was a degree of protection from employers, family, and romantic interests thanks to the friction of browsing through years of content in search of something offensive.
When Graph Search rolls out publicly, we may see the same sense of violation, but magnified by the ease of search. Before you might have shared something widely or publicly that might damage your reputation — a drunk photo, a controversial article, a joke in poor taste — but you’d assume its audience would typically be people who got your updates in the news feed.
Graph Search’s efficiency penetrates the armor of friction to discovery. A recruiter doesn’t have to comb years of Timeline. They can search for photos you’ve taken in Cancun. They can search for “people named Josh Constine interested in Fear And Loathing In Las Vegas.” And soon Facebook plans to index posts, meaning all your status updates and links can be dredged up.
Some people have nothing to hide. But for others whose identities aren’t necessarily aligned with their bosses or their parents, Graph Search could be a nightmare. Others still just don’t care about helping out. They’re not going to go to the trouble of Liking their favorite dentist in case it might assist a friend or a stranger. And finally there are people who just feel uncomfortable sharing so openly.
There’s nothing wrong with being any of these. If you don’t want to contribute, that’s fine, and it’s your choice. But now that Graph Search exists, it’s a choice you have to make.
Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...
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2013/01/16
Facebook Preps Radically Visual Redesign Of The Mobile News Feed
Today, Facebook’s mobile apps look like its website shrunk down. Soon, that could change. I’ve seen first-hand the employee-only iOS app build of an evolved form of Facebook’s mobile news feed, which ditches the empty blue and white chrome for full-screen photo tiles and overlaid text. Reminiscent of Flipboard, Google+ for iPad, and Microsoft Metro, the fresh design could make Facebook’s feed exciting again.
I have no information on when this could be released. It could be announced at Facebook’s big launch event tomorrow, take a few more months, or get scrapped altogether. I don’t know if it could come as a standalone app, an option in the main apps, or be mandatory. But it exists, and I’ve seen it.
Regardless of the exact release date, it’s about time for an aesthetic shake-up of Facebook’s main mobile apps. Facebook for iOS and Android moved from a grid of icons for navigation to the slide-out menu we use today in October 2011. Much of the rest of the app, and the news feed in particular, has looked almost exactly the same for three-and-a-half years.
In that time, the mobile space has gotten a lot more visual. Smartphone cameras and connections have improved. Visual-focused apps like Instagram that minimize chrome in exchange for showing content as big as possible have grown popular. There’s also been an increased interest in design after Path 2.0 set a new standard for beauty in social networking.
Facebook’s attention has been elsewhere. After an admitted misstep with poor-performance HTML5, Facebook concentrated its resources in 2011 to speeding up its iOS and Android apps. It also released several standalone apps including Camera and Poke. Meanwhile, the look of Facebook’s flagship app has languished.
But behind closed doors and on the phones of employees, Facebook has been thinking outside the list-style vertical feed.
This is not a rumor or a “sources say” situation. I’ve seen this app on a phone with my own two eyes. That’s not to say this is going to launch tomorrow (though it could), but Facebook has gone as far as to build a functioning app with this re-imagined design. Things could certainly change before it does launch in some form, but this will give you an idea of how Facebook is experimenting with a design language that’s much different than what it has used to date.
The news feed of the evolved Facebook app I’ve seen creates separate feeds for a few different content types including news and photos. Users navigate between them by swiping sideways on a photo that serves as a header tile filling the top quarter or so of a portrait layout iPhone screen. Below the header is a larger body tile that takes up most of the rest of the screen. From what I saw, it shows one story at a time, with text and who posted it laid on top of a full-screen image.
For example, instead of the screenshot above where most of the screen is taken up with white, blue, and gray chrome and empty space, the app looks like the mock-up below. I’m sorry to the app’s expert designers out there, but I’m no artist. This mockup is just my approximation from memory of the Facebook app I saw (and the icon up top is a mockup of what’s been on Facebook employee homescreens). The real app is much more polished. Still, notice the full-width image instead of a small thumbnail, with the text laid over the image.
The sliding tiles remind me of Microsoft Metro (Windows 8), the focus on imagery evokes the Google+ iPad app, and the over style is similar to Flipboard. Print magazine covers could be an inspiration, where the text and images merge rather than being formally separated. After years of daily news feed reading, some power users may have started to consider it a chore to wade through their streams. The more visual interface could make Facebook feel much more dynamic from day to day.
The existence of the new app, or at least a redesign of the mobile feed, backs up some chatter we’ve heard. When I spoke to Josh Williams, former CEO of Gowalla whose company was acquihired and now heads the Facebook Nearby product, he said there was a lot that Facebook could do in separate feeds for different content types. The app I saw at least has separate feeds for news and photos, and more for videos, music, etc. could be in there, too. A former Facebook employee today said the company will make big changes to the mobile experience and the news feed in 2013. This redesign would certainly constitute big changes.
How Facebook would roll out its starkest change to its mobile interface yet is an important question. People tend to freak out when their ingrained Facebook browsing behavior patterns are changed, and some people have been set in their ways for several years now. Facebook might cause too much drama and risk losing users if people woke up one day to find this visual interface had replaced the classic feed.
Instead, the redesign could be rolled out as an optional news feed interface selectable from the main Facebook app’s navigation menu. Alternatively, Facebook may use its standalone-app-as-guinea-pig strategy. In that case it would release this as a standalone “Feeds” app, and if it proved popular, it might then add it as an optional or mandatory new interface for its main app.
Either way, Facebook is almost nine years old now, and it’s got too much public-market scrutiny to risk another “Students Against Facebook News Feed” protest by forcing such a radical change on everyone at once. In some form or another, though, there’s a new Facebook on the horizon.
TechCrunch will be reporting live from Facebook’s big launch event. Check back tomorrow (Tuesday 1/15) at 10 a.m. PST for our coverage and analysis.
Pulse adds support for social feeds, including Instagram, Facebook and YouTube

Pulse has clearly been working hard at polishing off those iOS and Android applications, but it doesn't look as if the reading service is slowing down its maintenance efforts anytime soon. Via blog post, Pulse announced today that it's now letting users browse through their favorite social feeds within the app, with account support added for Tumblr, Flickr, YouTube, Instagram and, of course, Facebook -- much like Flipboard's been doing for a while now. To go along with that, though, the application's photo and video viewers have both been on the receiving end of a minor makeover, which should make for a much better canvas when looking at those pics or vids posted on some of the aforementioned social networks. Never a bad time to be more social, right?
when.eng("eng.perm.init")2013/01/10
Top Facebook Designer Aaron Sittig Departs the Social Network
Aaron Sittig, the first designer at Facebook Inc. and a close friend of Facebook chief Mark Zuckerberg, is leaving the company — again.
A Facebook spokesman confirmed Mr. Sittig’s departure on Wednesday: “Aaron was a valuable member of Facebook’s team and we wish him the best of luck.”
Mr. Sittig didn’t immediately respond to a request for comment. It’s unclear what he’s leaving Facebook to do.
Mr. Sittig, who led the creation of the now ubiquitous “like” button and introduced friend photo tags, is leaving just two years after rejoining the company as “design strategy lead.” According to one person with knowledge of the matter, Mr. Sittig had become deeply involved in Facebook’s mobile projects over the past year.
Mr. Sittig was one of the earliest employees at Facebook, recruited in 2005 by Sean Parker, the former Facebook president, to help with the fledgling site’s design. Mr. Sittig briefly left the company in 2010, at a time when many early Facebook employees were leaving to build new startups or pursue other opportunities. He returned in February 2011.
In a sign of how close Messrs. Sittig and Zuckerberg have been, the Facebook CEO attended Mr. Sittig’s 2011 wedding.
His departure comes as Facebook ramps up its efforts on mobile. Despite its size, the company’s plans to dominate smartphones is threatened by younger startups, such as Whatsapp, and larger rivals, including Apple and Google, which have the advantage of owning their own operating systems.
Shares of Facebook rose more than 5% to close at $30.59, rising above $30 for the first time in roughly six months.
Facebook Surpasses $30, Ahead of Q4 Earnings
Shares of Facebook Inc. breached the $30 mark on Wednesday, the first time in six months.
The milestone represents a welcome reversal for the social networking company, which struggled last year to convince investors that it could justify a high valuation. In May, Facebook went public at $38 a share in a much-ballyhooed IPO, but its stock price soon got clobbered in the following weeks. The shares hit a low of $17.55 on Sept. 4.
On Wednesday, shares of Facebook rose more than 4% to $30.39. The stock climb comes a day after Facebook sent out invitations to the press for an event next week at its Menlo Park, Calif., campus. The invites simply says, “Come and see what we’re building.”
Facebook declined to comment.
Facebook’s “story is no different,” said Michael Pachter, a Wedbush Securities analyst. “But we see more evidence that all of the things we thought they could do, they are beginning to do.”
Facebook has been on a rollercoaster ride since its May IPO. Prior to going public, the company explicitly warned investors about the outlook for its mobile business in a regulatory filing and separately tried to temper the expectations of equity analysts. Around that time, General Motors revealed it was pulling its advertising dollars from Facebook. The negative signals, compounded by an aggressively sized offering and technical glitches on the day of the IPO, weighed on Facebook’s stock in the ensuing months and the company’s shares hit a nadir of less than $18 in September.
Facebook has since moved aggressively to build its mobile business, with the rollout of new ad products and standalone applications, such as “Poke,” a clone of Snapchat, a popular mobile messenger service.
It has also recently pushed into new verticals, such as e-commerce, through the introduction of its Gifts feature, which encourages members to buy presents for their friends’ special occasions, such as birthdays and engagements. Facebook has started to fold several retail partners into the Gifts service, including Starbucks and online retailer, Fab.
Facebook, which prides itself on its “hacker” culture, is known for constantly introducing and tweaking new features, making it difficult to discern which products will stick and which will be folded. Still, many analysts see the recent experiments as encouraging and a strong signal that Facebook is focused on ferreting out new business opportunities, particularly on mobile.
“Facebook had to go from 0 to 60 in mobile,” said Colin Sebastian, a Robert W. Baird analyst. “They are shifting from a desktop company to a more mobile one. That requires taking more risks.”
Facebook reports its fourth quarter earnings at the end of this month.
Still, several analysts on Wednesday said Facebook continues to face challenges, including questions on how it will improve how it makes money off international users, especially as user growth in developed markets continues to slow.
It’s also unclear if Facebook’s standalone mobile applications, like “Poke, will succeed or cede more ground to startups. Instagram, the photo-sharing application it acquired for nearly a billion dollars last year, recently sparked user outrage after changes were made to Instagram’s terms of service. The company was forced to backtrack on some of those changes, but not before many users abandoned the service for rivals, such as Flickr.
“It is still in the early innings,” Mr. Sebastian said. “Not everything Facebook does is going to be successful.”
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